Technology for Small Businesses in 2012
The rise of smartphones and new technology has created a number of affordable tools for small business owners. Cloud technology in particular helps small businesses compete with much larger companies. There are some advantages small business owners have over large companies, including the ability to provide personalized service to their customers.
The technology that helps small businesses behave like large companies is also used by these large businesses to appear smaller. Why is this done? Research shows that most consumers feel large corporations are unfriendly and uncaring. Large companies are now using technology to collect and analyze data to appear more personal and friendly to their customer base.
A good example is the Price Check app available from Amazon. This is now being used by companies from small to large to collect data and analyze it so they may compete in any market.
Analysts today are predicting an even greater rise in these practices throughout 2012. Small business owners can take advantage of these technology trends like analytical and data collection tools. These programs or systems can be an invaluable tool to help small businesses improve marketing and create a social media presence. It also helps companies create more effective advertising while adjusting prices to offer the best customer service that will keep customers coming back.
Small businesses can also get ahead by hiring the best accounting or bookkeeping professional just like a larger business would have. Businesses with a good accounting system have much bigger potential for success and can also avoid IRS audits and large tax bills. The savvy small business owner understands the importance of taking advantage of a small business accountant to improve the overall efficiency of their business.
PASBA member accountants bring the collective resources of a nationwide network of Certified Public Accountants, Public Accountants, Enrolled Agents and other practitioners available to answer your tax and financial questions and streamline your business accounting, bookkeeping, and payroll operations. To find a trusted accountant in your area, visit www.SmallBizAccountants.com.
Please be advised that, based on current IRS rules and standards, any advice contained herein is not intended to be used, nor can it be used, for the avoidance of any tax penalty that the IRS may assess related to this matter. Any information contained in this article, whether viewed or subsequently printed, cannot be relied upon as qualified tax and accounting advice. Any information contained in this article does not fall under the guidelines of IRS Circular 230.
Copyright Information 2011 Professional Association of Small Business Accountants