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Nov 01


There are countless decisions to be made every day in your small business, any one of which can spell the failure of your new venture if you’re not careful.  Rather than entering the entrepreneurial club blindfolded, take your education into your own hands with these quick and easy lessons.

 

Centers for Entrepreneurship

Many states have small business programs that are either free or very low cost that provide an introduction to bookkeeping, accounting, payroll, marketing, and even human resources. Visit www.willitbeyou.com, the Kauffman Foundation’s website for entrepreneurial resources.

 

Books Galore

 

Here’s a wealth of reading material that can point you in the right direction.

 

The Art of the StartThe Art of the Start – Guy Kawasaki

 

Originally printed in 2004, this book has as much valid information today as it did nearly a decade ago. Kawasaki covers essential steps to launching products, services and companies. Perfect for the budding entrepreneur or the small business owner who just needs a boost to her existing business strategy.

 

 

 

E-Myth RevisitedThe E Myth Revisited. Michael E. Gerber.  A lifelong entrepreneur, Gerber brings both the daunting statistics of small business failure together with no just why they failed, but how their competition succeeded.  He outlines the life stages of a start-up and highlights productive ways an entrepreneur can combine his technical knowledge with the necessary business acumen to look at your business differently

 

 

 No B.S. Guide to Getting Really RichNo B.S. Wealth Attraction for Entrepreneurs.- The Ultimate No Holds Barred, Kick But ,Take No Prisoners Guide to Getting Really Rich. Dan Kennedy. Entrepreneur Press (January, 2006).

 

If you’re looking to change your perspective about money this book may be the perfect set of corrective lenses. Kennedy highlights action areas, perceived inaccuracies and delusional thinking. While this is a “love him” or “hate him” book, there are also some practical tips and tools, called “Wealth Magnets.”  These 26 tips will help the reader ‘attract wealth’ to him or her rather than pushing it away or ignoring it entirely.   

 

Finding Your Way in a Wild New WorldFinding Your Way in a Wild New World. Martha Beck.

Looking for a Life Coach? Martha Beck may be just what you’re seeking. Famous for being the life coach to Oprah Winfrey, Beck provides pragmatic tools that may help clarify goals and “reclaim your truer nature.”

According to Beck, the commonality in all of her clients was that they were all looking for this ‘truer self’ and were trying, either knowingly or unknowingly, to find that new pathway. She believes that those seekers of a higher self are in need of a ‘wayfinder’, an ancient tribal leader and healer to help guide you on your path.

If you’ve ever asked the question, “how did I get here?” or now that I’m here, what should I do now? Then Beck’s book may be just the thing to help start you on your journey to entrepreneurial and life-long enlightenment.

 

The Thank You EconomyThe Thank You Economy. Gary Vanerchuk. HarperCollins, March 2011.

Customer Service – good, quality, customer-focused service will be the game-changer in the new economy. That’s the motivating belief behind Vanerchuk’s business book, The Thank You Economy.  It’s filled with case studies about why social media strategies should be used by all companies to better serve their customers. Picture this: An angry unsatisfied customer goes onto Twitter and in 140 characters, systematically berates your company. If you don’t make efforts to respond, in the same space and provide a resolution, the 140 characters will begin to multiply exponentially and you will have an all-out crisis on your hands within 24 hours.  Vanerchuk provides a solid argument that marketing and advertising are even more relevant today than they were 50 years ago. Adding social media to the mix dramatically alters the process and requires special attention to the customer relationship.

 

Built to LastBuilt to Last – Successful Habits of Visionary Companies. Jim Collins and Jerry I. Porras. Harper Business. November 2004.

“What makes truly exceptional companies different from other companies?” This underlying question is the basis of CollinsPorras’ book.  Coupled with a six-year research project at the Stanford University Graduate School of Business the duo used eighteen exceptional and long-surviving companies and looked it them in comparison to one of their competitors.  Throughout this research, Collins and Porras find scientific evidence to defend the ‘whys’ behind what made these organizations successful and how other entrepreneurs can learn from these companies to build a successful model for themselves. Another added bonus, you can listen to this book electronically during your commute and make discoveries about yourself, your current employer or if your business is on the right track to become a visionary company.

Built to Last outlines twelve myths and debunks each one based on the surprising results of the Standford study. Read and utilized by some of today’s leading entrepreneurs like Amazon’s Jeff Bezos, this book can provide insight on the nuances between a good company and a truly exceptional and visionary one.

 

Of course, books are a great place to start, but when your questions exceed book learning, it may be time to contact an experienced business consultant.  The professional small business accountants at PASBA can provide resources and guideance to help take your company to new heights. You can search for a PASBA accountant near you by clicking on Find an Accountant.

 

PASBA member accountants bring the collective resources of a nationwide network of Certified Public Accountants, Public Accountants, Enrolled Agents and other practitioners available to answer your tax and financial questions and streamline your business accounting, bookkeeping, and payroll operations.

To find a trusted accountant in your area, visit www.SmallBizAccountants.com.

Please be advised that, based on current IRS rules and standards, any advice contained herein is not intended to be used, nor can it be used, for the avoidance of any tax penalty that the IRS may assess related to this matter. Any information contained in this article, whether viewed or subsequently printed, cannot be relied upon as qualified tax and accounting advice. Any information contained in this article does not fall under the guidelines of IRS Circular 230.

Copyright Information 2013 Professional Association of Small Business Accountants

 

 

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